Key Responsibilities

1. Graphic Design & Visual Merchandising

• Review BTL artwork files for print readiness, ensuring proper color, resolution, and bleed specifications.

• Make minor adjustments or reformatting to artwork for different display dimensions (e.g., scaling a poster design for an L-standee or boom gate wrap).

• Apply fundamental visual merchandising principles to site installations, ensuring maximum visibility and impact of:

  • Lift Posters

  • L-Standees, Giant Standees, and Mid-size Metal Standees

  • Pillar Foam Boards and LRT Foam Boards

  • Festive Decoration

• Advise on the optimal placement and layout of displays within retail or public spaces to enhance the customer journey and promotional effectiveness.

2. Production and Preparation

• Coordinate the production process for frequently used items such as Lift Posters, Standees, and Foam Boards.

• Inspect all produced materials upon arrival to ensure quality, correct specifications, and adherence to design mockups.

• Prepare materials and tools necessary for efficient site work.

3. Installation and Execution

• Execute the installation and setup of all BTL materials according to campaign briefs and provided visual guidelines.

• Install and replace frequently: Lift Posters, L-Standees, Giant Standees, and Mid-size Metal Standees.

• Regularly install: Pillar Foam Boards (in-mall pillars, direction signages) and LRT Foam Boards.

• Occasionally install: Floor Stickers and Boom Gate wraps/signage.

4. Maintenance and Dismantling

• Conduct routine site visits to inspect and maintain installed materials, promptly repairing or replacing damaged items while maintaining visual standards.

• Oversee the safe and timely dismantling and removal of all BTL items post-campaign.

Qualifications and Skills

Essential

• Proven hands-on experience in production, installation, or visual merchandising.

• Basic proficiency in graphic design software (e.g., Adobe Illustrator, Photoshop) for pre-press checks and minor file adjustments.

• Understanding of Visual Merchandising concepts and how to maximize display effectiveness in a retail/public environment.

• Practical skills in using basic tools and working with diverse materials (foam boards, metal frames, decals, etc.).

• Strong physical stamina, attention to detail, and ability to lift and maneuver display materials.

Desirable

• A certification or diploma in Graphic Design, Visual Communications, or equivalent field.

• Familiarity with various printing specifications and large-format production.

• Good time management and organizational skills.